Six parts, all included: an audit of your site, content written in your voice, weekly and monthly reports, a record of how AI assistants describe you, local listings and Google Ads. It starts with a 48-check audit of your site. designledge.com scores 100 on it.
We score your site on 48 checks across search basics, structured data, analytics and conversion tracking, AI and agent readiness, performance and security. We run it before any work starts and again after, so you can see what changed.
A scored audit of your site before work starts
A list of fixes in priority order
The same audit re-run after the fixes, side by side
Content engine
Topics come from what people in your area search for. We write each post in your voice, edit out the filler and check its key claims against sources before it goes up. We refresh weak posts and merge posts that cover the same ground, redirecting the old address to the new one.
New posts on topics with real search demand
Refreshes of older posts that are slipping
Duplicate posts merged and redirected
Performance tracking
You get a short scorecard every week, a progress report every month and a longer review every quarter. If traffic, rankings or leads drop sharply, you hear about it the same week.
Weekly scorecard
Monthly and quarterly progress reports
Alerts when something drops
AI visibility
We ask ChatGPT, Claude, Perplexity and Google’s AI answers the questions your customers ask, record whether and how they mention your business, and track the answers over time.
A monthly record of how AI assistants mention you
Changes over time, question by question
Local presence
We set up your Google Business Profile and directory listings against a checklist. Every month we check that your name, address and phone number match everywhere, and you get an alert when a new review comes in.
Google Business Profile and listings checklist
Monthly name, address and phone consistency check
New-review alerts
Google Ads
We set up your campaigns and check their health every day. Every change is approved before it goes live, by you or by James if you’ve asked him to handle it.
Campaign setup
A daily health check
Every change approved before it goes live
How it works
1
Audit
We run the 48-check audit and look at your search data, listings and ads.
2
Plan
We agree with you on which fixes and topics come first.
3
Run
We fix the site, publish and refresh content, keep your listings correct and run the ads.
4
Report
We send the scorecards and reports, re-run the audit and adjust the plan.
What you get each month
New and refreshed posts
Published on your site, with duplicates merged and redirected.
Weekly scorecards
Traffic, rankings and leads, in one short email.
A monthly progress report
What was done, what moved and what comes next, plus a longer review each quarter.
An AI visibility check
How ChatGPT, Claude, Perplexity and Google’s AI answers mention you.
A listings check
Name, address and phone consistency, plus alerts on new reviews.
Google Ads health checks
Daily checks, and no change goes live without approval.
Questions
What does the SEO module include?
All six parts: a website audit, the content engine, performance tracking, AI visibility, local presence and Google Ads. You don’t pick from a menu.
How much does it cost?
It depends on the size of your site and your market. Email james@designledge.com with your website and James will reply with a quote.
Can you promise a ranking?
No. Nobody can promise a position in Google or a mention in an AI answer. We do the work every month and send reports that show what changed. Results vary by site, market and competition.
Who approves changes to my Google Ads?
You do, before anything goes live. If you’d rather James handle it, he approves each change instead.
Who does the work?
James Lacey. Some of it runs on software he built and some he does by hand; either way, he is accountable for it.
Can I see where my site stands first?
Yes. Run the free Site Check at designledge.com/check. It scores your site on the same 48 checks the audit uses.